Mascot
Beaty – The official mascot of 2025 IIHF Ice Hockey World Championship, Sweden & Denmark.
In the beginning, fans cheered their teams through hardships and celebrations. Roaring and shouting, their cheers originated from the deepest corners of joy, sorrow, and loyalty. This pure energy formed the pulse that echoed far beyond the arena, across frozen lakes and snow-covered forests – places where the soul of ice hockey has always thrived, summoning a new spirit.Born from the love for the game and driven by a mission to fuel and unite fans worldwide, Beaty made its debut as the very heartbeat of the ice hockey community. With every bounce, Beaty resonates with the fans’ pulse, infusing vibrant energy and fostering a sense of unity that connects supporters around the globe.
In the beginning, fans cheered their teams through hardships and celebrations. Roaring and shouting, their cheers originated from the deepest corners of joy, sorrow, and loyalty. This pure energy formed the pulse that echoed far beyond the arena, across frozen lakes and snow-covered forests – places where the soul of ice hockey has always thrived, summoning a new spirit.Born from the love for the game and driven by a mission to fuel and unite fans worldwide, Beaty made its debut as the very heartbeat of the ice hockey community. With every bounce, Beaty resonates with the fans’ pulse, infusing vibrant energy and fostering a sense of unity that connects supporters around the globe.
Who is Beaty?
A character with big eyes, a heart-shaped face, and an aura of humility. Beaty is a lively and agile mascot who bounces around, spreading energy to everyone around it, always with high pulse.The pulse concept comes to life in his heart-shaped face, with lively, rosy cheeks and fur that shifts in a gradient, blending colors inspired by the Danish and Swedish flags. This color transition symbolizes their unity in hosting the 2025 IIHF Ice Hockey World Championship.
Beaty thrives the most when cheering in the crowd and has the mission to raise the pulse in and around the arena. Beaty interacts with the audience, spreads joy, and entertains for both children and adults, making the 2025 IIHF WM a memorable and family-friendly event.Beaty will entertain on the social platforms before the tournament. Make sure to follow the tournament’s official Instagram, Facebook and TikTok accounts, so that you don’t miss what adventures Beaty takes on!